Kraken's role as an official FIFA sponsor has come into focus during the 2026 World Cup knockout stages, as England faced DR Congo in the Round of 32. The high-profile match provided increased visibility for the cryptocurrency exchange amid global viewership of the tournament.
The encounter marked a historic moment for DR Congo, as the team advanced to the elimination rounds for the first time. This milestone contributed to heightened interest in the game, amplifying the exposure for FIFA's commercial partners, including Kraken.
Sources: https://cryptobriefing.com/kraken-fifa-world-cup-crypto-sponsorship-8/