Zee Entertainment has signed a broadcast deal with FIFA for the 2026 World Cup in India, securing rights to televise the tournament. The agreement resolves a lengthy dispute over coverage in one of the few remaining unsold markets for the event.
This marks Zee Entertainment's entry into India's increasingly competitive sports broadcasting sector, expanding its portfolio to include one of the most-watched global sporting events. The deal underscores the company's growing ambitions in live sports content delivery.
Sources: https://finance.yahoo.com/markets/stocks/articles/india-zee-entertainment-signs-world-054343095.html