FIFA has signed a sponsorship agreement with Betano, a Greece-based betting brand, for the 2026 World Cup. The deal designates Betano as a regional sponsor for the tournament in Europe and South America.
This marks an expansion of FIFA's partnerships with the gambling industry, following its initial foray into such sponsorships during the 2022 World Cup. Betano joins a growing list of betting companies aligning with major football events through official sponsorship.
Sources: https://www.dailybreeze.com/2026/05/18/fifa-world-cup-betting-sponsor/