FIFA intends to launch a $20 billion company backed by private investors to manage future World Cup events, according to a recent announcement. Among the investors is Joshua Kushner, a prominent U.S. businessman, as part of a move to commercialize and expand the global reach of the tournament.
The plan has drawn strong opposition from UEFA, European football's governing body, which has voiced concerns over the commercialization of the sport. UEFA argues that such a venture could undermine the traditional structure of international football and prioritize profit over the game's integrity.