ESPN and the Southwestern Athletic Conference have extended their media rights agreement through the 2030-31 academic year. The deal ensures continued coverage of SWAC football and basketball games across ESPN platforms, including ESPN+.
The agreement also includes the Celebration Bowl, the HBCU national championship game, which will remain part of ESPN's programming. This extension reinforces ESPN's commitment to showcasing historically Black colleges and universities in major collegiate sports events.
Sources: https://www.bradenton.com/sports/college/article316522778.html