Duke has entered into a multi-year agreement with Amazon to stream three nonconference men's basketball games exclusively on Prime Video next season. The partnership marks a notable shift in how college basketball games are distributed, with select matchups moving to digital platforms.
The games to be streamed include Duke's contests against UConn, Michigan, and Gonzaga. These high-profile matchups will be available only on Prime Video, making them inaccessible through traditional television broadcasts. The arrangement highlights Amazon's growing role in sports media rights and Duke's willingness to explore innovative distribution models.
The move underscores a broader trend of college programs partnering with tech companies to reach wider audiences. By aligning with Amazon, Duke aims to enhance fan access while testing new formats for game presentation and viewer engagement.